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Features

Everything between an idea and a published post

Brand Autopilot covers the whole job: knowing each brand, writing for each network, getting a person's approval, publishing on time, answering comments and learning what works.

Brand Blueprints

A written description of how each brand speaks, which every draft is checked against.

  • Voice, tone, audiences, content pillars, goals, and words or claims to avoid
  • Versioned, so you can see what changed and nothing drifts unnoticed
  • Built from a short interview, your website, brand documents (PDF, Word or text) and the brand's own past posts
  • A short company profile drafted from the web at sign-up, which the owner checks before it is saved

AI drafting, on brand

One brief becomes a post for each network, written by Claude from the blueprint.

  • Each network gets its own version: length, hashtags, where the text folds, and where links belong
  • Every draft is checked against the blueprint and for phrases that sound machine-written before anyone reviews it
  • Repurpose a post for another network in one step
  • A weekly content plan suggested from each brand's pillars and goals
  • A monthly AI budget per plan, so costs never run away

Composer with live previews

Write once and see how the post will look on every network as you type.

  • Previews for Instagram, Facebook, LinkedIn, TikTok, YouTube and WhatsApp, including where “more” cuts in
  • Checks for every selected network before the post goes to review: length, media, shape and hashtags
  • One button sends the same post to every connected network

Real approval

Nobody approves their own work unless the company chooses to allow it.

  • Each approval is tied to the exact text that was reviewed; any edit needs a new approval
  • Notes and change requests stay with the post
  • Every decision is kept in the company's audit log

Planner and calendar

Every brand's schedule in one month view, in your own timezone.

  • Month calendar and list views across all your companies
  • Move posts around the week before they go out
  • Scheduled posts go out on time, with retries and a clear reason if one fails

Comments inbox

Read and answer comments from Facebook, Instagram, LinkedIn and YouTube in one place.

  • Choose per brand: people write every reply, the AI drafts replies for review, or the AI replies automatically
  • Automatic replies have a daily limit (30 by default) and hold anything risky back for a person
  • Comments are always treated as text, never as instructions to the AI

Images and video

Make media fit each network without leaving the browser.

  • Crop images to each network's shapes, with a focus point, and add your watermark
  • Trim videos, fit them to vertical, square or landscape, and watermark them in the browser
  • Large videos are compressed on our servers in a sandbox before they are published
  • Location and camera details are removed from uploads
  • A media library with retention rules you agree to, notice before anything is removed, and a zip download

Analytics and the weekly growth brief

See what was published, what failed and why, and how each brand is doing.

  • Likes, reach and views read back from the networks for 30 days after each post
  • A dashboard per company, built from its own records
  • A weekly growth brief with suggestions, also sent by email to members who opt in, with one-click unsubscribe

Companies, brands and teams

Run several companies, each with its own brands, people and plan.

  • Each company is a separate workspace, isolated by the database itself
  • Eight roles, from owner and admin to contributor, approver, analyst and viewer, set per company and per brand
  • Invitations by email; there is no open sign-up
  • Pay per company by M-Pesa or card, for 2 days, a week, two weeks or a month

Security built in

Designed so one mistake cannot expose another company's data.

  • Passkeys and two-step sign-in
  • Social account tokens sealed so only the publishing service can open them
  • An audit log of every important action

See it with your own brand

We'll set up a blueprint from your website and show you a week of drafts for your channels.